According to a 2015 report from the U.S. Department of Education, about 65,000 undocumented students graduate from high school each year and only 5-10% of these undocumented students continue their higher education.

Data suggests that to succeed, undocumented young people need factual information about how they can access and finance a college education as well as connection to a broader community.

In February 2018, Get Schooled teamed up with French Montana and MTV to launch "We are the Dream,” a multi-platform campaign to amplify resources for undocumented youth seeking higher education. We:

Partnered with over 50 individuals and orgs to create an online hub of information for undocumented students, their families and those who want to help = wearethedream.us
Directed young people to scholarships, grants and other information on how to navigate the financial aid process
Gave away thousands of dollars in grants to programs who are supporting undocumented students in their quest to pursue a high education
Provided a safe space for undocumented students and their families to get answers they need through our We Are The Dream textline

MY ROLE:

Create graphic and written content aligned with campaign areas of focus
Script and edit both the campaign overview & PSA
Create social media images and paid social ads

OUTCOMES:

we meaningfully engaged 25k students across the country
Had a potential social reach of 20 million users by facilitating Twitter chats
Established a media reach of 350 million impressions via major publications
Generated over 1,540,000 video views on campaign influencer videos
Generated over 50,000 page views to campaign landing site
Achieved over 1,783,000 combined social hits (likes, RTs, shares, and comments across GS, MTV, and French Montana social accounts)
Finalist for the 2018 'Best Social Good Campaign' Shorty Award

Campaign Overview

Part of my contribution to this campaign was to create the following overview. I fully edited this video in addition to writing and recording the scripted voiceover.

Campaign PSA

I edited this campaign PSA with footage submitted by French Montana's team. I also created the text animation sequences included.

Influencer Posts

I also coordinated with social media influencers and Get Schooled followers by providing them with cohesive, shareable assets.

I assisted with the facilitation of weekly Twitter chats by crafting questions, creating visual assets, and engaging with audiences in real-time. (click the images to enlarge)

Twitter Engagement

Video Assets

I edited all of the shareable video PSAs from content submitted by influencers and campaign partners. In addition, I also created video assets for the landing site.