According to a 2015 report from the U.S. Department of Education, about 65,000 undocumented students graduate from high school each year and only 5-10% of these undocumented students continue their higher education.

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Data suggests that to succeed, undocumented young people need factual information about how they can access and finance a college education as well as connection to a broader community.

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In February 2018, Get Schooled teamed up with French Montana and MTV to launch "We are the Dream,” a multi-platform campaign to amplify resources for undocumented youth seeking higher education. We:

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• Partnered with over 50 individuals and orgs to create an online hub of information for undocumented students, their families and those who want to help = wearethedream.us

• Directed young people to scholarships, grants and other information on how to navigate the financial aid process

• Gave away thousands of dollars in grants to programs who are supporting undocumented students in their quest to pursue a high education

• Provided a safe space for undocumented students and their families to get answers they need through our We Are The Dream textline

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MY ROLE: 

• Create graphic and written content aligned with campaign areas of focus

• Script and edit both the campaign overview & PSA

• Create social media images and paid social ads

 

OUTCOMES:

• we meaningfully engaged 25k students across the country 

• Had a potential social reach of 20 million users by facilitating Twitter chats

• Established a media reach of 350 million impressions via major publications

• Generated over 1,540,000 video views on campaign influencer videos

• Generated over 50,000 page views to campaign landing site

• Achieved over 1,783,000 combined social hits (likes, RTs, shares, and comments across GS, MTV, and French Montana social accounts)

• Finalist for the 2018 'Best Social Good Campaign' Shorty Award